Phygital - Swiss Industrial & Manufacturing Company Project

A Swiss industrial and manufacturing company tasked us with creating a colourful AR experience and digital wallet for their stand at ACHEMA 2022 exhibition in Germany.

The AR experience consisted of a QR code that once scanned, opened up a link to a digital wallet. Once a user had created an account, they could look at one of six image targets on a wall that would reveal a different AR butterfly each time. Once the butterfly had flown away a video would play and then unlock content in the user's wallet.

This augmented reality experience was led by myself and I learnt a considerable amount on the six-month project. From learning to animate in C4D to coding the AR project. At first, we decided to use Zappar's ZapWorks Studio as the AR software package. However, due to its limitations with AR and what we needed for the experience, the devs eventually decided to create the project in a custom SDK.

Two of the biggest challenges I faced creating a WebAR experience were the ridiculous number of limitations and the apparent absence of a linear workflow. I found later on that you have to bounce back and forth between software until you get a working result.

Additionally, I helped design the UI and UX of the digital wallet for the event using Illustrator. We went through about six iterations until we landed on a layout and colour palette the client was happy with. To give some variation of the final version, I created both a light and dark theme, with the former being used as the final approved version.

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